Why Chanel is sueing the RealReal?

New York Times

29 days ago in news

Tycoon of the Pre-owned

Can Silicon Valley survivor Julie Wainwright’s luxury consignment company, the RealReal, save retail?

by Alexandra Jacobs, The New York Times, January 23, 2019

Article about the biggest second hand on-line platform the realreal.com and the little insight into his owner and CEO Ms. Julie Wainwright.

“Chanel is holding on to old ways,” Ms. Wainwright said. She has collaborated extensively with Stella McCartney, a label known for its ecological consciousness, and has cordial relationships with Kering, which owns Gucci, Saint Laurent and Alexander McQueen, as well as the Parisian behemoth LVMH (Celine, Dior, Marc Jacobs etc.). “No other brand is so afraid to embrace us,” she said. “I don’t think they understand: The secondary market supports the retail market. When people sell things on our site, they go buy new. You wouldn’t buy a car if you couldn’t resell it!”

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Fashion revolution starts with simple question: "Who made your clothes?"