The royal power

14 days ago in news

Royally-beloved brands can't relay on "Meghan Markle effect" forever

By Andrea Cheng,, April 2019

"The royal power is in the exposure, and I wonder, once the royal wears a brand repeatedly, if that exposure gets watered down," Holmes says. "It's exciting when Kate or Meghan step out in a new brand and everyone goes nuts and their website crashes, but if it becomes a commonplace thing, like Kate wearing LK Bennett, the effect on that brand isn’t as powerful each time."

The price point, too, may be a contributing factor. With dresses that can run up to $645 and heels that average at $300, LK Bennett designs aren't exactly the most affordable nor are they considered luxury investment-worthy pieces. For Holmes, the more accessibly priced a dress or a shoe or a bag is, the more of a frenzy it stirs up among her followers. Navigating the retail landscape is tough enough as it is, but this contemporary space is especially challenging.

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