This site uses cookies. By clicking or navigating the site you agree to allow this site to use cookies. close
Read more about cookies on Wikipedia
Shop
Shop
Shop

Luxury brands' logos clones

23 days ago in news

The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same?


Fashion’s branding clean slate is as much about erasing the past as it is about securing the future, argues John Whelan.

By John Whelan, January 24, 2019, www.businessoffashion.com

 "If these rebrands then are symptomatic of a conservative, corporate groupthink dressed up as social justice, what does that mean for creativity and competition? If the fashion industry wants to encourage a diversity of ideas, and not just “diversity” in Abloh’s trademark inverted commas, then it needs to think more carefully about buffing out all of the detail and individuality that these companies once had."

Read more here.

"Clothes withOUT footprint, withOUT slavery, withOUT copycats....are Clothes WITH Stories!"
Related
Sustainability 'sounds like a sexually transmitted disease'
The U2 frontman and anti-poverty campaigner hit out at the aid industry for “making exciting ideas look really boring”…
Look good with a clear conscience
Here's a list of some great sustainable brands. So, enjoy shopping with a clear conscience.
Meghan Markle starting her African Tour in an ethical and affordable outfit
Duchess and Duke of Sussex and their son Archie began African tour. This is their first tour as a family. And, as usual,…
Upcycling design vs Fast Fashion
"At Parsons, we really want our approach to sustainability to be holistic — we don't want sustainable design to be…
Gucci completely Carbon Neutral
Gucci has implemented a hierarchy of actions to avoid, reduce, restore and offset its GHG (greenhouse gas) emissions as…
Are all the claims about Carbon Neutrality only Greenwashing?
Many fashion brands have lately announced that they are going "carbon neutral". It sounds like the most natural and straightforward…
Can Zara and H&M adopt?
Other cultural influencers like Marie Kondo are teaching us to "love our stuff" and begin to look at what we have with new…
The royal power
That's just one example of how rampant the Markle sparkle is, even two years after it was first announced that she…
Why Chanel is sueing the RealReal?
Can Silicon Valley survivor Julie Wainwright’s luxury consignment company, the RealReal, save retail?
Gucci's blackface scandal
On Sunday, just days after Gucci issued an official apology for its sweater that resembled blackface (and simultaneously…
Forever 21 bankruptcy: Retailer is going to close up to 178 stores
Fashion retailer Forever 21 Inc said on Sunday it has filed for Chapter 11 bankruptcy protection to restructure its business,…
Does “Ethical Consumerism” exists?
You know that thing, where you say a word to yourself a couple dozen times in a row, and by the 25th repetition, the word…
Are Kering's sustainability efforts paying off?
Kering is making a huge effort to become a more environmentally responsible brand in the fashion industry. The brand admits…
Vogue's worst typo nightmare
Noor Tagouri @Noor, activist and journalist, who was photographed for the Vogue's editorial, was misinterpreted with model…
How Sustainability is rising in value
The Fashion Pact is a non-legally binding agreement to fight greenhouse gasses and give a sustainability a more important…
The decline of fashion week, explained
Fashion week is dead. Haven’t you heard? It was dying, and then it was dying some more, and kept on dying, and now…
Bangladesh reality VS Fashion week glam
“I wish people knew that we’re fighting for a higher minimum wage right now,” Akhter told me. And when…
Is Tiffany's production ethical?
Could Tiffany & Co. tip the scales in favor of a more transparent diamond industry? Investigating the potential impact…
Oxfam's Challenge: Don't buy brand-new clothing for 30 days
Oxfam wants their customers not to buy brand-new clothing for 30 days to cut down on the environmental impact of clothing…
Kering announces full carbon neutrality
Kering has announced its ambitions to make the entire Group will become carbon neutral within its own operations and across…
Journey into sustainability
Various brands discuss how sustainable materials, minerals and methods can help save our planet.
Hamish Bowles on Green Carpet Fashion Awards 2019
This year's Green Carpet Fashion Awards were the third iteration of the ceremony. The event took place in the Piazza della…
Quartz// Cotton tote vs Plastic bag
But are plastic bags better or worse than paper? And what about a cotton tote? Let’s rip this bandaid off right away:…
Related
Sustainability 'sounds like a sexually transmitted disease'
Bono tells Davos sustainable development goals 'sound like a…
Look good with a clear conscience
25 of our favorite sustainable brands By Jessica Davis, Harper's…
Meghan Markle starting her African Tour in an ethical and affordable outfit
Meghan Markle Wore a Thing: Leopard Print Mayamiko Dress in…
Upcycling design vs Fast Fashion
WHAT'S BEHIND THE RISE OF UPCYCLED GARMENTS? Fashionista, January…
Hand-picked
RE: Burrberry 1/3
”It is a perfect trench, don’t even dare to cut it.” I imagine how upset and disturbed you are feeling…
Bel Canto (1)
Happiness exists. Don’t wait to find yours. “Happiness, if he was right to use that word, was something that…
{crop-top, 1}
What draws the line between men and women in fashion? Well, the line has been blurring more and more over the past years,…
Across the River and into the Trees (1)
The physical and psychological injuries to Richard, a "beat-up old bastard" as he calls himself, demand unconditional, selfless…
Collage: “Facebook friends“
handmade paper collage & mixmedia by Simona Lampe, 2017
M. Antoinette, by S. Zweig (3)
"How incredible the history can creates maximum tension of only puff pastry, queen Marie is the most beautiful example."
Androgynous series, 1
Fashion’s tendency towards mixing genders is growing visibly on the catwalk, with both the models’ selections…
Across the River and into the Trees (2)
“I guess the cards we draw are those we get. You wouldn’t like to re-deal, would you dealer? No, they only deal…
Hand-picked
RE: Burrberry 1/3
 A) Dramatizing  ”IT'S A PERFECT TRENCH, DON'T…
Bel Canto (1)
Happiness exists. Don’t wait to find yours. “Happiness,…
{crop-top, 1}
Cropping to the max: bra-ing {space} Have you done it already?…
Across the River and into the Trees (1)
Love is all we need In the spirit of the message at Givenchy’s…