Are Kering's sustainability efforts paying off?

3 days ago in news

Can Kering Grow and Be Sustainable at the Same Time?

By Sarah Kent, Business of Fashion, June 2019

Kering is making a huge effort to become a more environmentally responsible brand in the fashion industry. The brand admits that it is hard to find a balance between business growth and sustainability.

Kering has made a lot of changes so that it would be able to achieve its long-term goals: It's used its environmental accounting method to understand and better manage its supply chain and has implemented programs to increase its access to materials like sustainable cashmere and organic cotton.

As Michael Beutler, director of sustainability operations at Kering said that sustainability isn't something that can be implemented overnight. "One thing we can really help with is setting the trend in terms of a luxury brand taking sustainability seriously."

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Photo: Courtesy of Gucci

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