Are all the claims about Carbon Neutrality only Greenwashing?
Fashion Brands Are Claiming to Be 'Carbon Neutral' — But Is It Greenwashing?
By Whitney Bauck, Fashionista.com, September 2019
Not so long time ago climate change didn't seem like a big concern. But since the article "The Uninhabitable Earth" went viral lots of things have changed. People's perception of climate change changed completely. It's not only a little problem we need to be aware of, it's actually the biggest problem of our generation that needs to be solved urgently.
Many fashion brands have lately announced that they are going "carbon neutral". It sounds like the most natural and straightforward solution, but things are not always so simple as they sound.